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VIDEO RESEARCH & ANALYSIS June 24, 2011

Filed under: Further Research,Primary Research — ryansmith66 @ 9:31 pm

After reviewing my video questionnaire on which dance music video do you find teh most interesting these names below kept coming up so now I research adn analysis this videos for ideas that could feature in mine. I will review camera angles and dance routines as well as costuming.

LOVE IN THIS CLUB, PARTY ROCK, YEAH x3 and

  • LOVE IN THIS CLUB by Usher (Disco & R’N’B)
  • PARTY ROCK by LMFAO (Disco & HipHop)
  • YEAH 3x by Chris Brown (HipHop& Dance)

ANALYSIS:

WHAT I’VE LEARNT:

[4:40+] By watching IN THIS CLUB i can see how a large scale dance scene can be framed but still keep attention on every dancer not just the lead role. Also what range of shots are perfect for fast editing e.g. close up to a sideways shot to show the whole crew. This song has a staedy tempo throughout and the isolated beats are a keystone to many of USHER;s moves from teh chest pop to the shuffling. The use of lighting is brilliant becasu eof teh video’s location of a night club. The costuming of teh ast is authentic as they are all dressed differntly in clubbing gear and adds to teh aumbience of teh piece.

  • Fast Cuts
  • Strobe lighting
  • Close ups of usher dancing
  • Wide shots to show dance sequences

 

ANALYSIS:

WHAT I’VE LEARNT:

Lays out a clear narrative which unfolds to the audience preventing boredom i will find this useful because my song is in the same genre and  ideaology. Also the dancing itself helps alot as i now have authentic moves which my actors can mimic to its my MVS realism. Representation in this feature will help me dress my actors without realistic clothing then my audience will not find my MVS effective.

  • Lighting effects
  • Close ups of dancers
  • Smoking effects
  • Loads of extras
  • Narrative based

ANALYSIS:

WHAT I’VE LEARNT:

[2:45+] Upon wathcing this video ive learnt how to smoothly transist between shots of the same movement, the skill of using several cameras to catch flips which will be in my film, effectively. Also the idea of filming random crowd scenes and irrelevant dance moves, even if its away from the main action. And also the dance moves themselves and how they are captures through mid shots and close ups on feet.

  • Fast cuts
  • Close ups of Chris Brown doing flips
  • Narrative based
  • Plenty of lighting
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